Campaign Traffic Strategy & Operations Project Intern (TikTok Shop - US Operation) - 2026 Start (BS/MS)
Responsibilities
Team Introduction
The e-commerce industry has grown tremendously recently, becoming a hotly contested space among leading Internet companies. Its future growth cannot be underestimated.
With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our campaign team. Together, we can build an e-commerce ecosystem that is innovative, secure, and intuitive for our users.
Step into a dynamic role with the US operation team, where you'll play a vital part in executing varies campaigns for some of the most iconic brands. Be at the forefront of innovation, contributing to cutting-edge campaigns and driving forward the yearly strategic modules that define success. In this role, you'll help power the future of e-commerce, supporting high-impact initiatives that connect brands with consumers in meaningful ways. Join us as we shape the future of e-commerce here at TikTok Shop!
As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.
Applications will be reviewed on a rolling basis - we encourage you to apply early.
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Successful candidates must be able to commit to at least 3 months long internship period.
Responsibilities
- Support TikTok Shop platform-level campaigns and daily promotional operations, including C-side shopping guidance resource allocation, traffic distribution, campaign page operations, and merchandising strategy execution;
- Assist in traffic allocation and distribution strategy optimization across key surfaces such as Homepage, Shop Tab, Search, and transaction-related entry points, leveraging user behavior and supply insights to improve traffic efficiency
- Conduct business and monetization-related data analysis, including traffic, CVR, GPM, GMV, subsidy efficiency, and other core business metrics to support strategic decision-making
- Support campaign target planning, performance tracking, post-mortem analysis, and strategic deep dives, while helping build reusable operational frameworks and SOPs
Qualifications
Minimum Qualifications:
- Currently pursuing an Undergraduate/Master inBusiness, Economics, Statistics, Data Science, Computer Science, Marketing, or related field
- Proven experience of analytical skills with proficiency in Excel/Google Sheets
- An analytical and structured thinker, strong in understanding and deriving insights from data
- Proven skills in communication, and problem-solving skills
- Self-driven, detail-oriented, and able to work effectively in a fast-paced cross-functional environment
Preferred Qualifications:
- Proven experience in e-commerce, consulting, or data analysis
By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.